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Guest Profile

Melissa Bastos


Melissa Bastos serves as the Director, Market Research in the Corporate Strategy and Program Metrics Department of Cotton Incorporated. In her role, Melissa is responsible for the consumer attitudinal and consumption studies as well as retail assessments conducted in the US, China, Latin America, and India, including the Cotton Incorporated Lifestyle Monitor™ and Retail Monitor™ research.

For more than 15 years Melissa has researched and presented on consumer and retail behavior in over 18 countries.

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