Kim "Kimmay" Caldwell has over a decade of lingerie industry experience. She has fit thousands of women as a bra fitter in small boutiques and luxury stores in NYC. She is the creator of Hurray Kimmay, a website and community for women on a journey of saying hurray on the inside, outside, and underneath. She has years of experience in retail and wholesale, writing, and marketing, and founded her own lingerie marketing company, Hurray Media, in 2014. She is also the newly appointed lingerie expert for About.com. You may have seen Kimmay on The Martha Stewart Show, Tim Gunn's Guide to Style, Huff Post LIVE, or in O Magazine, Real Simple, Brides, and Women's Health, or the Warner's "No Side Effects" commercial - to name a few. For more information, visit www.hurraykimmay.com or connect on Twitter and Instagram @hurraykimmay.