The Dr. Pat Show: Talk Radio to Thrive By!: Holiday Encore Presentation of Dan Heath Made To Stick: Why Some Ideas Survive and Others Die...

  01/01/2009  10:00 am PDT

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating curiosity gaps.


Dr. Pat Baccili

Dr. Pat Baccili helps individuals and organizations break through their limiting Crust so they can reach their unlimited potential. Her specialty is assisting people face ...

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Dan Heath

Dan is a Consultant to the Policy Programs for the Aspen Institute. He is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a Ne...

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