Why Pay for Radio?


When you are in the business of selling airtime on a radio station whether that be terrestrial or internet/digital a question we often get asked is "Why would I pay for radio?" Dr. Pat Baccili, owner/founder of Transformation Radio and host of The Dr. Pat Show has a great answer. 

"I don't know why you would pay for radio, but I can tell you why I did 13 years ago and still do today. Plus I can tell you why some of our hosts, co-hosts, and sponsors have."

Dr. Pat dialed a wrong phone number in 2003 , which happened to be an internet radio station. It took her no time at all to hear that message from the universe about what she was called to do. Prior to making that phone call she had written on the back of her business card that she wanted to reach 1 million people and help them live life full out. She wanted to help people get past limiting beliefs, and bust through the crust that was holding them back. (The name of her original show was "Crustbusting Your Way To an Awesome Life") This was the universe telling her how she would get that done. She did that in her first year on the air. 
So... Why would YOU pay for radio? Here are a few reasons Dr. Pat and others in the past have.

1. Radio is an incredible marketing investment

radio marketingLook at it this way, you might look at paying a PR firm or marketing company thousands of dollars to place you out in the world. They will book you as a guest on multiple different radio shows, distribute press releases, help you with your social media and more. Guess what! We do that too BUT you get a regular presence on a network where the listeners get to know you, trust you, and buy in to what you are selling them. A one time appearance on 50 different shows is not going to get you the same lasting result as a regular presence on the same show or network. 
If you are looking to get a publisher for your book, take them your agreement that you just signed up for 12 months of radio on a premiere network reaching millions, as your marketing plan. That might get their attention. PS - spoiler alert, Dr. Pat has helped tons of people do exactly that, ask us how!

2. Let the world know about your brand

Maybe you have an incredible brand and business but have no idea how to get it out into the world. Radio can help you do that while reaching millions of people across the globe. Dr. Pat has helped brand and rebrand so many of our hosts and co-hosts over the years and now works with a premiere branding specialist to get people the best of both radio and branding all in one package. 

3. Reach millions of listeners and make a difference in their life

brandingPeople like Dr. Pat have a message, a calling, a gift that needs to be shared with the world. Putting a price tag on something as important as a message that can not only change lives but save lives is not possible. Having a platform to do that, a platform that supports you, trains you, is there for you every step of the way is priceless. That is what Transformation Radio is about. 

4. Utilize radio as a tool for re-purposing content

What do you mean re-purpose content? Have you ever thought about writing a book and then realized, "I hate to write". You can use your radio shows as content for your book, we can help you do that. Maybe your SEO person told you that you  need a blog, your radio shows can become that content too. Maybe you want to create an entire audio training course, your radio shows can become that too. We live in the world of unlimited possibilities, as Dr. Pat so famously says "What would you do if you knew you could not fail?" 

These are just the tip of the iceberg. If Dr. Pat was writing this blog herself there would be many  more reasons here so we will publish a part two with her input very soon. 

Interested in learning more about how you can make radio your tool to change the game of your business and also change lives of millions?  Find out more here